Armalot Research and White Papers
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Stolen Guns in America…..A State-by-State Analysis

This is an industry problem:   In Texas alone during a four-year period, more than $79 million worth of guns were stolen, amounting to roughly 177,000 guns.  That is a staggering issue.

Federal Firearms Licensee Quick Reference and Best Practices Guide

Every day, ATF’s Industry Operations Investigators (IOIs) assist FFLs and help them understand and follow the rules for conducting a firearms business. Whether it is with the proper procedures for

Disaster Preparedness for FFL License Holders, Retailers and Manufacturers

Having a plan can prevent unnecessary loss of life and ensure that your business can recover. A thorough plan, based on a worst-case scenario, can also serve to address non-catastrophic, minor

America’s Complex Relationship with Guns…a Pew Research Report

A new Pew Research Center survey attempts to better understand the complex relationship Americans have with guns and how that relationship intersects with their policy views.

The Factual Truth about Gun Violence in The United States, and Why We Can Never Abandon The 2nd Amendment.

How male and female gun owners in the U.S. compare

About four-in-ten female gun owners (43%) say they go shooting or to a gun range often or sometimes; 58% of men who own guns say the same. And while 37%

Custom Audience Development by Location Device Capture

Location based mobile targeting is a game changing technology for online advertising. Define your audience by the locations they gather….ranges, big box retailers like Bass Pro, events like the NRA

First Time Gun Buyer Profile and Demographics

First time gun buyers are not all the same. Increasing the number of your firearm customers depends on knowing the various types of people interested in your products and services.

Mobile Location Based Targeting

Targeting your audience by location is becoming the most effective way to reach your customer base.  Create custom targeting boundaries around buildings, gun stores, ranges, stadiums, big box retailers,  military

Firearms Manufacturers and Related Products Introduction and Capability Deck

Armalot provides a variety of online digital advertising services that include a private marketplace exchange to over 500 gun related websites, location based mobile targeting, retargeting, contextual and behavioral targeting,

ATF REPORT……Options to Reduce or Modify Firearms Regulations

This paper serves to provide the new Thump Administration and the Bureau multiple options to consider and discuss regarding firearms regulations specific to ATF.

The Facts That Neither Side Wants To Admit About Gun Control

Gun control is designed to stop people from killing each other…at least that’s what we are always told.

Firearms Production In the United States

This report presents a comprehensive overview of firearms production trends spanning a quarter-century. Most of the data presented is sourced from the Bureau of Alcohol, Tobacco, Firearms and Explosives’ (ATF’s)

U.S. Gun Production Under Presidential Terms

This does tell the story.  Obama is the gun industry’s best friend and #1 sales performer….ever!

What Is an ESOP For Gun Store Employees?

An employee stock ownership plan (ESOP) is an employee-owner program that provides a company‘s workforce with an ownership interest in the company.

Profile of IDPA Shooters: 2014 Edition

The International Defensive Pistol Association (IDPA) is the international governing body for the sport of defensive shooting. Founded in 1996, IDPA competitions are designed for the use of practical equipment,

Top 10 Gun Store Advertising and Marketing Mistakes

I can’t emphasize enough how important it is to identify marketing mistakes. Avoiding some of these can make a HUGE difference in the balance of your financial results of your

Armalot Shooting Range Client Testimonials

Nothing presents a story better than a case study or a testimonial.  Read how other gun range owners have used online advertising to improve their business and build their local

Gun Range Promotions During the Slow Months

Every business experiences slumps and slow times related to the calendar, season and weather, as well as the busy lifestyles of today’s consumers. Bottom line: No matter the time of

Firearms Commerce in the United States 2016

ATF claims to be under-resourced with 811 special industry agents. In 2015 these agents visited just 6.3% of all gun stores, or just 8,696 retail outlets. That is less than

Opinions on Gun Policy and the 2016 Campaign

Today, registered voters who prefer the Democratic candidate are more supportive of controlling gun ownership than during the four previous campaigns, while supporters of the Republican candidate are less supportive.

Firearms and Ammunition Industry Economic Impact Report

This report details the significant economic impact the firearms and ammunition industry has on the nation’s and each state’s economy. The economic growth America’s firearms and ammunition industry has experienced

Understanding Diversity in Hunting and Shooting Sports

Personal firearm ownership is highest among White and lowest among Asian respondents (45% White, 34% Black, 36% Hispanic and 24% Asian). 39%-55% of households in each ethnic group have a

Growing Public Support for Gun Rights

For the first time in more than two decades of Pew Research Center surveys, there is more support for gun rights than gun control. Currently, 52% say it is more

Sample Campaign Reporting Shoot Straight

Sample program reporting for recent Shoot Straight Campaign sold by our Cox Media Orlando media partner.

Sample Campaign Reporting Knob Creek Range

Sample program reporting for recent Knob Creek Campaign sold by our Summit Media Louisville partner.

Sample Campaign Reporting Gander Mountain

Sample program reporting for recent Gander Mountain Campaign sold buy our Cox Media partner in Austin, Texas.

Armalot Mobile Display Ads

Mobile display ads targeting gun stores with location based targeting technology.

Armalot Direct Mail Post Card #1

First in a series of direct mail postcards sent to firearms retailers.

Industry Report:  NSSF Sport Shooting Participation Report

51 million people, 1 out of 5 adults, participate in some type of target or sport shooting.  Shooting with a handgun ranks #1 with 14.6% participation, with a rifle (13.5%)

Industry Report:  NSSF Hunting in America

Nearly 14 million people hunt annually spending over $40 billion on their sport…over $2,800 per person.  Additionally, their economic impact on other non-hunting industries is $87 billion and is responsible

Industry Report:  NSSF Women Outdoors

Interesting NSSF study of how women participate in outdoor sports like hunting and fishing.  Valuable insight and good information to help you properly evolve you marketing message to include women

Industry Report:  NSSF Women Gun Owners

You have heard it…women represent the fastest growing segment of gun buyers today.  If you want to encourage more women to purchase guns and participate in the shooting sports, then

Industry Report:  NSSF Millennials and Shooting Sports

Millennials…the new “baby boomers”.  80+ million strong and the most ethnically and racially diverse compared to the generations older than they are, and are on pace to be the most educated. 

Armalot Client Testimonials and Program Results

Nothing presents a story better than a case study or a testimonial.  Read how other retailers have used online advertising to improve their business and build their local reputation.

Firearms and Gun Range Retailer Introduction Deck

Retailers in the firearms industry have had virtually no access to high quality online advertising services to promote their local brand, reputation and services.  Armalot was designed to give local retailers a

Gun Show and Event Promoters Introduction Deck

With nearly 5,000 gun shows occurring annually in the U.S. promoters have a big challenge advertising their shows to the right audience. Additionally, they have been restricted from online advertising

State Fish and Wildlife Agency Introduction Deck

State Fish and Wildlife agencies have demanding requirements and budgetary challenges with their community outreach programs.  Armalot can design programs specifically for these special groups that reach the community they

Creative Best Practices

A brief “best practices” overview on how to construct a basic set of ads to get your program going.

Changing Faces of the Shooting Sports

Age, demographics, sex and ethnic changes are changing fast in the gun industry.  This NSSF report helps define the changing faces occurring in the industry.

Shooter Segmentation Report

This needs-based consumer segmentation report from the NSSF is an invaluable resource to gun retailers, range owners and even firearms manufacturers.  Growing your business depends on understanding who your customers